Introducing NewTechnique
It all begins with an idea.
New Technique is an interview show and blog where we seek out a candid look at the background and the makeup of elite operators of SaaS software companies and businesses. The content should appeal to both early stage and later stage Founders, as well as seasoned operators.
We sit down with CEOs, VP of Sales, AEs, and more - where we look at how they got to where they are and what helped them along the way.
We cover Investing, Side Hustles, and Hobbies, but focus primarily on Sales, Go to market, and specifically in season 1: trends like Product Led Growth (PLG) and what it may mean for the Sales profession.
”Pricing and packaging in PLG is simple. If the feature adds value to the end user, give it away for free. If the feature adds value to the executive, charge for it." - Harvard Business School student on a recent trip with Mark Roberge Former CRO at HubSpot
Listen and Watch Here on the Podcast Homepage.
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